Employer branding at TAURON Group

A large corporation with more than 11 sub-brands wants to unify their image through a single logo for the entire group. We show our version of a case study inside the company on how to effectively introduce the rules from the brand book in the administration, marketing or HR departments and connect it to recruitment.

Main goals

First of all, we assume that most office employees do not know what the brand book is and that pink is the main brand color.

Distribution channels

Project gifts in the form of a cup is something uncommon. Posters, reminder notebooks and many practical gadgets for employees.

Workshop

Painting pictures only with brand colors, pencil crayons and sketchbooks, and typography training can’t be boring even for the finance department.

Campaign inside the company

Action practical education

In the kitchen there were cups with specific colors of the company and each employee got a lunch box, on which there were drawn instructions for describing stories through icons. Creating stories while eating is one of the more enjoyable things to do, that’s why we created clear messages that show off the potential of keeping up the company’s good name.

As part of this campaign, we designed:

Who doesn't love office materials!

The next step was the company guide notebooks that were available after the workshop part. In the notebooks we included an instruction manual for the Tauron logo, some real-life stories from the marketing department (such as what mistakes they made most often when using the logo), and some games that use the group’s typography and get into the company’s mission and vision.