Employer branding campaigns for OBI
OBI is a large company with more than 42,000 employees. Like many companies in the retail business. The challenge here is high rotation and the expensive process of onboarding new people.
Visual Cohesiveness
The projects we do with OBI in the field of employer branding fit into a very specific brandbook and emphasize a pro-employee mindset.
Distribution channels
We design and print recruitment leaflets, posters, cards and Christmas mailings. There are also recruitment campaigns on buses and on portals like Olx.pl or LinkedIn.
Language
The messages are simple – mostly slogans, OBI cares about easy understanding and authenticity. The messages are targeted at many age groups.
External campagin
Recruitment
“The recruitment campaign” is a large advertising campaign targeting several groups of audiences. It is related to the opening of the store in Mysiadło and still brings new inquiries from the platforms pracuj.pl and olx.pl.
As part of the campaign, we designed:
- leaflets
- posters
- internet campaigns
- loyalty programs
- website
- welcome packs
