Employer branding campaigns for OBI
OBI is a large company with more than 42,000 employees. Like many companies in the retail business. The challenge here is high rotation and the expensive process of onboarding new people.
Visual Cohesiveness
Distribution channels
We design and print recruitment leaflets, posters, cards and Christmas mailings. There are also recruitment campaigns on buses and on portals like Olx.pl or LinkedIn.
Language
External campagin
Recruitment
As part of the campaign, we designed:
- leaflets
- posters
- internet campaigns
- loyalty programs
- website
- welcome packs
Supporting CSR actions
Statistics show that our customers and employees place great emphasis on pro-social and environmental activities. OBI has a huge number of that activities, including giving up fireworks or consciously choosing products from verified sources.
Internal campaigns
Support for training activities
Improving employee competence is a priority. Workshops, language courses or creative sets for employees strongly raise morale in the team and bring people together.
The communication strategy is based on the slogan #TogetherForNature.
Friendly onboarding
Onboarding posters – a great help for recruiters and new employees leading through the first six months of cooperation.
This information helps you achieve your goals, complete the right courses and set your career path. They also reduce the onboarding process to two weeks.
Health and safety at work
How not to overload, when carrying packages? How to use knives? How to take out items from the shelf? Following certain norms allows you to save strength and have a healthy body. The pictures and diagrams are clear to anyone, even a foreigner.
PolecaMYOBI
One of the biggest internal actions is PolecaMYOBI, a platform where employees can recommend friends for work and receive bonuses. The action includes the creation of personalized gadgets to encourage people to join the loyalty program.
As part of the campaign, we created:
- logo
- leaflets
- posters
- business cards
- web banners
Mailings and occasional materials
We remember your birthday, send emails with reminders for grandmother’s or mother’s day. We prepare guides about changes in contracts or regulations, we do surveys and engage in CSR activities.
Team Building
We also created posters that highlight the team building that OBI does. As part of the “Forest Forever” campaign, posters were created to appreciate (thank?) employees for participating in planting new trees together with OBI.
OBI also cares about employee satisfaction and uses awards – Market of the Year 2021 got the Market in Rybnik.
