Employer branding at TAURON Group
A large corporation with more than 11 sub-brands wants to unify their image through a single logo for the entire group. We show our version of a case study inside the company on how to effectively introduce the rules from the brand book in the administration, marketing or HR departments and connect it to recruitment.
Main goals
First of all, we assume that most office employees do not know what the brand book is and that pink is the main brand color.
Distribution channels
Workshop
Painting pictures only with brand colors, pencil crayons and sketchbooks, and typography training can’t be boring even for the finance department.
Campaign inside the company
Action practical education
In the kitchen there were cups with specific colors of the company and each employee got a lunch box, on which there were drawn instructions for describing stories through icons. Creating stories while eating is one of the more enjoyable things to do, that’s why we created clear messages that show off the potential of keeping up the company’s good name.
As part of this campaign, we designed:
- Cups - design and production
- Lunch boxes with instructions "how to deliciously build a story"
- "Design-friendly" posters
- Pens and company pencils
Who doesn't love office materials!
As part of this campaign:
- Onboarding notebooks (designs and production)
- Writing accessories (pencils, paints, pens)
- Games and puzzles design
- Posters with instructions for the workshops
- Creation of the workshop campaign
Helpful pattern book
As part of this campaign:
- Graphic design and pattern production
- Copy
- Getting the best thing from workshops and meetings
Workshops and events
What kind of font are you?
It is said that our choice of font is determined by our character. Lawyers use serif, while cretive departments use the famous Poppins. But what do you use? What colors do you like? Express yourself through a syllable! Such workshops have improved the relations between people who have no idea about each other. Canvas, paints and a good instructor can work miracles.
As part of this campaign:
- Production of learning materials (folders, letterheads, notebooks, etc.)
- Design and production of T-Shirts and Sweatshirts
- Internal campaign creation
External campaign recruitment
How to encourage young people for internships and paid placements?
Young people like the direct language and values in the company. Young people are able to quit their jobs when they feel they have to sacrifice their own lives and time. The more freedom and opportunities for development, the better employers you will have. A few tricks and well-chosen social media channels cause a good result of inquiries sent and recruitment interviews.
As part of this campaign:
- Improving the recruitment application
- Preparation of the external and internal campaign
- Design slogans and iconography
- Selection of appropriate recruitment materials
Welcome On Board
That is, a complement to recruitment through onboarding
As part of the campaign, we created:
- Preparation of onbording mailings
- Proposals and production of welcome packs
- Production of gadgets, for example mouse pads, candy and desk accessories
Other projects
Do you need a transparent Brand Book?
Przetarg z elementami emloyer brandingu dla Tauron
Tauron jakiś czas temu
